You might have heard of E-E-A-T in SEO as a factor that can improve your website’s authority and level of trust for Google search engine, yet not all the marketers understand why it’s actually do crucial.

PeakyAds team has prepared the article to uncover all the details of the acronym, including tips to improve the metric and real website that have high E-E-A-T as an example. Find out how Google actually evaluates the factor and what it stands for in the article!

What Is E-E-A-T?

So, what is E-E-A-T? To put it simple, “E-E-A-T» is short for Experience, Expertise, Authoritativeness, and Trust. This is the evolution of the older E-A-T framework, created by Google earlier.

Previously, Google had introduced E-A-T — Expertise, Authoritativeness, and Trust in order to assess the quality and trustworthiness of a web page. The same framework became a vital part of the Search Quality Rater Guidelines developed by Google to have human evaluators assess search results.

Google added «E» for «Experience» as a means of establishing expertise and credibility on any particular topic, making E-E-A-T update. This especially works well for websites connected with the health, financial security, safety, or well-being.

With E-E-A-T, Google is stressing that what counts is the qualification of the content creators, reputation, and direct practical experience with the subject matter. It’s important to point out that E-E-A-T itself is not a direct ranking factor within the core algorithm of Google; instead, it provides more of a guideline to the human quality rater as a way of ensuring that results standards are satisfactory.

Of course, Google uses those analyses in order to improve its algorithms. So, though E-E-A-T is not a ranking factor directly, it can actually help a website in many ways.

Why E-E-A-T Is Important for SEO?

Google focuses on E-E-A-T in an effort to provide the most reliable and valuable content for user queries. This helps not only users by improving the quality of search results but also brands and content creators who genuinely build up their expertise and authority in their fields.

E-E-A-T is most crucial in “your money or your life” topics as users really want to trust the information that comes up for these themes. Content produced by people with firsthand experience tends to be considered more credible. Yet, the importance of E-E-A-T goes beyond YMYL topics: users like to get perspectives from first-hand experiencers on a wide variety of topics, like product reviews or travel destinations.

For example, a review of an iPhone should be written by someone who has used the device, just like a restaurant guide that is written by someone who has dined there. The core of E-E-A-T is trust. Google says if pages are not trustworthy, they do not have E-E-A-T, even if the experience and/or authority seems great.

Gaining trust with Google’s quality raters requires showing real life experience and adherence to E-E-A-T guidelines. It is this way that your content will be recognized as reliable and authoritative.

How to Demonstrate E-E-A-T For Your Brand

For strong E-E-A-T audit and improvement, there are the four key elements that brands and content creators should focus on:

1. Experience.
Firsthand knowledge can be demonstrated by including bios of authors, sharing behind-the-scenes information, or adding personal examples or info to your content.

2. Expertise.
This refers to the creation of well-researched, accurate content that establishes the qualifications of authors by referencing credible sources.

3. Authoritativeness.
This pertains to the creation of high-quality content on a consistent basis, recognition from reputable sites, and having a good industry reputation that contributes to your brand’s credibility.

4. Trustworthiness.
Be transparent about who works for you; have an open contact and customer support and follow ethical guidelines regarding content.

How Google’s Quality Raters Evaluate E-E-A-T

The Google Quality Rater Guidelines, sometimes called the Quality Evaluator Guidelines, provide info on how to evaluate the quality of a website. Their goal is to improve Google’s search algorithm to better serve users. These guidelines instruct quality raters in the random evaluation of whether results returned for a query are relevant and useful.

This really long PDF, more than 160 pages, outlines what makes pages high and low quality. The rater Google E-E-A-T guidelines are meant to give criteria and examples for raters as they evaluate «Page Quality» and «Needs Met.»

Examples are throughout the guidelines and involve ranking search results as high, medium, and low quality. 

Here’s an overview of the most critical takeaways from the guidelines.

Devices

With the rise in the number of mobile searches, Google moved to mobile-first indexing in March 2018, where it started considering mobile pages before desktop ones. According to studies, more than 50% of all site visits are from mobile devices. Hence, quality raters have started to shift more toward mobile content and site reputation.

Page Quality (PQ)

Page quality ratings are about how well the website achieves its purpose. A page will not be rated as low unless it is intentionally created to cheat users. 

Those are the most crucial aspects of determining page quality:

• Website Purpose.
  Each website should have some purpose that brings value to the users. The rating for a high-quality page is when the main content actually meets the purpose of the website.
• Content Quality.
  Main Content (MC) covers the core and substantial level of text, images, or videos within the website. Supplementary Content (SC) is additional page content that increases the user experience of the website. The content creation skill is important when determining quality.

Needs Met (NM)

This page discusses how «needs met» relates to page quality. Although the rating must consider both the user query and the search result, Google asks raters to evaluate page quality as an independent concept from the query.

Basically, the intent of the query is what determines whether the query is satisfactory to the user or not. However, the quality of the page is assessed on other grounds separately based on the criteria specified. The ultimate objective of the Google Quality Rater Guidelines is the satisfaction of the users. To support the raters in evaluating various search queries and their corresponding results, examples are given to classify and assess them better.

How to Improve Your E-E-A-T: 5 Tips

If you are new to the world of E-E-A-T, looking for some quick tips that help improve your website rating, here are five powerful techniques to use as E-E-A-T checklist:

1. Building quality backlinks

High-quality backlinks are a signal that your website is an authority and source of expertise. Partner with your SEO and PR teams to create content that places your site in a leading position in your industry. Focus on the quality of backlinks rather than the quantity; links derived from reputable sites are far more valuable than those coming from low-quality ones.

2. Review and update content

Revisit your existing content regularly and refresh it. Make sure that your update is very strong in terms of E-E-A-T, time, effort, and knowledge. Demonstrate your expertise when revising, as sharing experience may build trust in visitors.

3. Showcase positive user reviews 

Display customer reviews and testimonials to your advantage. Share actual experiences so that the expectation for the potential user is set well. Interact with feedback on other platforms by responding to positive and negative reviews, showing customers that you value their opinions.

4. Collaboration with experts

Establishing authority requires credible information. Clearly define your expertise on your «About Us» page and collaborate with recognized experts in your field. If multiple authors contribute to your content, highlight their collective experience to enhance credibility.

5. Focus on personal branding

Personal branding is increasingly important in establishing authority. E-E-A-T raters look for evidence of trustworthiness in your industry, so becoming a known influencer and producing high-quality content can give you an edge. Invest time in building your personal brand, especially if you’re a small business or just starting out, as it can significantly impact your visibility and credibility.

3 Examples Of Websites Demonstrating E-E-A-T

To make the indicator even more obvious, PeakyAds team has found three real sites examples that demonstrate E-E-A-T with most efficiency.

1. WebMD

• Expertise.
  WebMD original articles and content are created by physicians and other medical specialists who know what they are talking about. Often, this is listed via bios and credentials attached with the article so the readers may be assured they know something.

• Experience.
  WebMD has been the home for health-related information, articles written by medical professionals, and health experts altogether. It often features stories of patients and experiences added to its pages, giving that personal touch to the content.

• Authoritativeness.
  WebMD is considered one of the most reliable sources of health information. It has been cited by numerous reputable organizations and media outlets, which enhances its authority in the healthcare space. The site’s partnerships with medical institutions further bolster its authoritative standing.

• Trustworthiness.
  WebMD has gained trust by being transparent in its practices: it clearly cites sources, disclaims medical advice, and is easy to navigate. It also provides clear privacy policies and adheres to ethical standards in the presentation of health information, reassuring users about their data security.

2. Mayo Clinic 

• Experience.
  Web pages on patient stories and testimonials at the Mayo Clinic range from a variety of topics dealing with real experiences regarding treatments and healthcare services. Such a personal touch allows potential patients to relate more to information provided.

• Expertise.
  The Mayo Clinic is an established medical organization recognized by several health professionals. The authors of the articles on this website are doctors and specialists, and they provide quite detailed information on conditions, treatments, and research.

• Authoritativeness.
  As a leading health care provider, Mayo Clinic is one of the most cited entities in academic research and health journalism. Being known as one of the top hospitals in the United States adds to its credibility among the medical fraternity.

• Trustworthiness.
  Mayo Clinic is a patient-oriented and safety concern organization that has clearly described its communications on medical information. The website assures security policies, information about patients’ rights, and convenience in reaching out to healthcare professionals for further clarification, thus instilling confidence among the users.

3. NerdWallet

• Experience.
  NerdWallet shares personal finance through real-life experiences of users and financial experts. The website contains user-generated content, reviews of financial products, and case studies that give a realistic look at practical applications of financial strategies.

• Expertise.
  The content is developed by a team of financial analysts and experts who go over credit cards, loans, investments, budgeting, and so on. Most of the articles would also mention bios of the authors, which show qualifications and experience related to finance.

• Authoritativeness.
  NerdWallet is an established source of information about personal finance. It has been cited by major media and financial institutions, which helps establish its authority in the field of finance.

• Trustworthiness.
  It does this by readily disclosing affiliate relationships and disclosing how the site derives income. Second, the tools that range from comparison calculators to budgeting resources are user-friendly, reliable, and further contribute to trustworthiness when readers seek financial guidance.

Conclusion

Now you know the basics of E-E-A-T and actually understand why it’s so important for your content, how to improve it and see the real examples of websites that have a good E-E-A-T.

Go ahead and reach the maximum of your content quality with PeakyAds expert team today!

What is a meta tag and why is it so important for SEO? What types of meta title tags exist and how to analyze them?

The team of PeakyAds agency is ready to explain the basics and give you the answers to these burning questions in the article, stay tuned for the fruitful info below, we’ll give you all the essentials from meta tag definition to the actual role of meta tag in SEO.

Definition of meta tags: What are meta tags?

To put it simple, a meta tag is a small text summarizing a webpage. While they will not appear directly on the page itself, they could be found in the source code of the webpage. These are short descriptions that help the search engines understand what your webpage is about.

Example of a meta tag in a search engine

The big difference between visible tags, let’s say in a blog post, and invisible meta tags, is where they are found. Meta tags are located in the HTML, usually situated in the «head» area of the page, so are only viewable by search engines and users who know where to look for the source code. The word «meta» stands for «metadata,» so a meta tag literally provides information about the information on your page.

Types of meta tags

There are basically six types of meta description tags, we’ll have a look at all of them and give basic explanation necessary for your understanding of the concept.

Meta title

What is a title tag? A title tag, also known as a meta title tag, is a necessary content element in the header section of an HTML document. Its purpose is to define each title of a web page of your website. These titles are accessed by search engines such as Google to represent the result of a webpage on its SERPs. Many people refer to it incorrectly as a meta tag, but that is not right, as it is actually a separate HTML element.

Meta title example

Meta description

A meta description is an HTML element that provides a brief summary of a webpage. This summary might appear as a snippet in the search results below the URL and title when your page appears in Google’s search engine results pages (SERPs).

Google automatically generates snippets for your pages from the search query, the content on the page, and the meta description. It picks the snippet that satisfies the intent behind the user’s search. Meta tag description length is about 1-2 short sentences, no longer.

It means, therefore, that your meta descriptions need to be unique, descriptive, and relevant to what is on the page.

Meta description example

Alternative text (Alt) tag

Alt text is a description of an image on a web page. It has a few purposes: it helps visually impaired users understand what the content of the image is, assists search engine crawlers in understanding what the image is, and it displays when the image can’t load.

Usually, alt text is added through the use of the alt attribute within an image’s HTML code; which is probably why it is often referred to as the «alt attribute» or «alt tag.»

For most content management systems, like WordPress, an alt text field is already provided, and there will be no need to go directly into the HTML itself to add it.

Robots meta tag

The meta robots tag is an HTML element located in the head of a web page that provides instructions to web crawlers. Like the robots.txt file, it tells the search engine bots whether they are allowed to index the content of the page or not.

To find the meta robots tag on a webpage, right-click on the page, click «View Source,» and then do a search for «robots.»

Social Media Meta Tags (Open Graph and Twitter Cards)

Open Graph tags are a type of meta tag that social networks use to control how your content will show up when shared. If you ever noticed how, when you share a link on Facebook or LinkedIn, it auto-generates an image, title, and description, that’s the magic of Open Graph in action.

Responsive Design Meta Tag

Responsive design meta tag, is also known as the viewport meta tag. Basically, it is a piece of HTML code that instructs web browsers on how to manage the dimensions and scaling of the viewport. It plays a crucial role in responsive web design, ensuring that your content is easily accessible and appealing.

The viewport refers to the portion of a webpage that is visible to the user, and its size can differ based on the device being used or when the browser window is adjusted.

For instance, the standard viewport size on a tablet is smaller than that of a desktop, while a smartphone typically has an even smaller viewport.

Meta tags that should be ignored: Google’s opinion

There are several main points that Google can ignore in your meta tags, so don’t make the mistake of using them incorrectly!

Use of symbols

Title tags that include certain symbols, such as a pipe (|), are more likely to be rewritten by Google. In most cases, when there is a pipe separating the title from the brand name, for example («Title Tag | Brand Name»), Google either rewrites those title tags or replaces the pipe with a dash.

Search intent

One of the leading causes Google ignores title tags relates to search intent. When Google determines that the intent behind the search differs from what is presented within the title tag, Google more often adjusts the title to better align with what users are actually searching for in the first place.

Clarity

Google also might rewrite title tags for better clarity. Based on our testing, the attempt to optimize title tags purely for search engines, and not for potential readers, can create readability problems, especially if a variety of keywords have been awkwardly phrased into a single tag.

Duplication issues

When Google finds the same title tags on multiple pages of a website, it tends to disregard and rewrite them. Duplicate title tags can be caused by a number of things, such as dynamic URLs, duplicated content, or just plain errors.

Character length

If a title tag is longer than about 60 characters, Google may also decide not to use it. Depending on how long the title tag is, Google may shorten or rewrite it, based on what it perceives as its preferred display standards.

Are meta tags important for SEO in 2024?

Meta tags provide an essential method for a website to communicate with search engine spiders, which are tasked with the job of indexing the content of web pages. These help the search engine understand if the page has to be indexed or not, and more information on what the content is about.

Our CEO, Vasilii Gamov, explains ”Meta tags are really vital to a successful SEO strategy, basically there are two main reasons why they are so important in the first place. Firstly, well-written and optimally set up meta tags will enrich the understanding of the search engine bot for every single page. Eventually, it leads to better chances of achieving higher positioning in SERPs.” 

He says that the second reason is that the meta tags can provide high-quality information for the users, which will inspire more clicks and increase CTR in the search result; it also contributes to a good user experience on the site and his desire to stay longer as well as retention.

How to check meta tags on a website

Meta title tags and meta description tags are not visible on the website itself, which often makes finding and editing these tags a little tricky.

Depending on your level of comfort with technology, there are two common ways to take a look at the meta tags of a website.

2 ways to find meta tags of a website

1. View the HTML source code  

If you’re not used to using developer tools, then accessing the HTML source code of a website is pretty straightforward from your browser.

Just right-click on the page and select «View Page Source» (in Chrome) or «Inspect Element» (in Firefox). This will open up the HTML for the page, in which you can search for the meta title tag, meta description tag, and meta robots tag.

You can use your browser’s «Find» function (usually Ctrl+F or Command+F) to search for particular meta tags.

Focus on the <head> section of the code, as this is where meta tags usually are.

You should find tags like <title>, <meta name=»description»>, and <meta name=»robots»>.

2. Use meta tag checker tools 

If you want a quicker approach or need to analyze many web pages at the same time, there are many free meta tag checker online tools available. These tools provide the option to enter a website’s URL and instantly display all the meta tags used on that webpage.

A few well-known meta tag checker tools include Screaming Frog SEO Spider, Meta Tags, and RankMath Meta Tag Analyzer.

These tools will allow for quick and easy review of meta keyword tags throughout an entire site, without having to manually inspect the source code in each individual page.

Conclusion

Now you know not only why meta tags are so crucial for SEO, but also understand all of their varieties, most common mistakes made and how they can be checked via two most common ways.

Don’t hesitate to reach the peak of your potential with PeakyAds and maximize your marketing efforts with us!

If you’re wondering what is domain authority, why it’s actually important fo your website, and how to identify a good authority and check it properly, you got to the right article!

PeakyAds team has gathered all the most essential info in one article for you to understand all the main details of domain authority notion!

What Is Domain Authority?

So, what’s domain authority meaning? Basically, domain authority identifies how important the site is in the specific market or industry. Technically, it is a type of metric that tells whether or not a website has a probability of ranking high in Google’s search results page. 

This metric was developed by Moz. Nowadays, it is applied by businesses all over the world since it influences their online strategies a lot.

But even being a well-recognized and respected benchmark in the industry, Google does not pay attention to it when making a rank of websites. Now that you have the answer to “what does domain authority mean”, we’ll explain why it is actually so crucial below! 

Why Is Domain Authority Important?

Domain Authority is important for a number of reasons, especially when it comes to SEO and digital marketing. 

Here are the key reasons why to check website domain authority:

1. Competitor comparison.
DA provides an easy way to gauge how your website stacks up against competitors. With domain authority scores, you will be able to tell where your site stands in your industry, which can help guide your SEO strategy.

2. Judging success of link building.
Since domain authority is impacted by the quality and quantity of inbound links, a rise in your DA score can be a good sign that your link-building efforts are paying off. This will help you to evaluate if your strategies for gaining new links are enhancing the site’s authority.

3. Planning your SEO strategy.
The higher your DA score, the higer is the chance you will reach further in SERPs for increased organic traffic. Knowing your site’s DA will help focus your key SEO efforts on something like content creation or acquiring links to improve the overall performance of your site.

4. Tracking website well-being.

 Fluctuations in your DA score can reflect changes in your website’s health, especially concerning its link profile. A noticeable decline might signal lost links or penalties that require immediate attention.

5. Insights for content marketing.
Websites with a higher DA are considered more credible and trustworthy. This reputation can encourage other sites to link to your content, enhancing your content marketing efforts. Understanding your DA can help you leverage this authority to secure guest posting opportunities or collaborations.

6. Investment and partnership.
A good DA will help attract investors or partners to a business by recognizing the worth of a solid online presence. It may also be used as an influencing factor when offering ad space or sponsorships.

What is a Good Domain Authority?

So, what is a good domain authority? You first have to understand what the DA really is, basically it is the score can range from 1 to 100. Obviously, the larger the number, the greater the authority of that domain.

This metric was provided by Moz itself. This platform has prepared all tools necessary for websites’ performance analysis, which, by the way, can be very useful, along with the Keyword Explorer tool to check DA in particular.

Here’s the overall structure you can follow concerning how DA ranks:

• Scores of 40 to 50 are average.
• The range from 50 up to 60 is the considered a good DA score.
• Scores above 60 are excellent, those are high domain authority websites

DA scoring should also be comparative, research the average score of websites in the industry, as well as page ranking for desired keywords, etc.

Domain Authority vs. Page Authority

We’ve made a concise explanation of Page Authority (PA_ and Domain Authority (DA) for you to understand their distinctive features and differences. 

Page Authority (PA)

There are several main peculiarities of Page Authority that you need to understand.

• Focus: The very purpose of the PA is for that it predicts the potential of ranking for a particular webpage.  
• How it’s measured: Using data from Moz’s web index-including links counts and MozRank, plus all kinds of other stuff. The authentic measure of PAs stands on a machine learning constructed model to predict how would a page perform in search results.  
• When to use: Apply PA to compare individual page strengths: either among pages within the same site or other sites. Effective for analyzing how well your content or specific SEO strategies perform.

Domain Authority (DA)

Now let’s see the aim and measurements of domain authority.

• Focus: DA measures the entire site or domain’s potency in ranking terms.  
• How it’s measured: Hence, that DA score brings together and summarizes into one score different aspects of whether this site will surely be linked to by many other domains, or has many backlinks in total. A machine learning model predicts how likely the entire site is to rank in search results based on its link profile.  
• When to use: In general, it is made for comparing the ranking potential of one site with another. It presents a broader picture of what the overall site can do at the SEO level concerning benchmarking and tracking over time.

Key Differences

There are three main points that make PA and DA different, let’s see how they actually differ below.

• Aim.
  PA is more towards individual pages. DA, on the contrary, is concerned for regular domains or subdomains as well. 
• Application.
  PA touches on excelling a few pages, learning about their performance. DA keeps insight into the higher-level strategic decision concerning the entire competitive prowess of a whole site. 
• Comparison usage.
  Both of these metrics are best used for comparison purposes, instead of being treated as standalone measures of success. Most value is placed in comparing your pages or domain against competitors.

How Important is Domain Authority for SEO?

Not many site owners understand why DA is actually crucial for SEO. PeakyAds CEO, Vasilii Gamov, explains “SEO is a process that requires constant observation and updating. If not monitores regularly, the rankings of your website may go really low. Keeping a close watch on DA will ensure high-ranking positions in SERPs and help gain much more traffic”. 

Obviously, top ranking continuously requires SEO practices. And DA is the thing that will help to show where one stands. Take into account that competitors are also working for the same result, so only DA metric would not be enough; using keywords and maintaining all other SEO requirements is a must.

SEO is still highly relevant today, with Google continuously improving its algorithms. Knowing what comprises good DA will help in analyzing the performance of your site and, therefore, improve on traffic and relevance.

Besides, measuring DA is a necessity competitor analysis.The comparison of your site with others leaders in the market will tell you how much work is needed to be on top.

How can I check my Domain Authority? Two Domain Authority checkers

Ther are two easy ways to check your domain authority, both of them are free domain authority checkers and really easy to use!

1. Moz’s link explorer tool

Just add your website URL, and it will give you your domain authority score, the total number of backlinks, how many of those links come from unique root domains, and the keywords you rank for.

2. Ahrefs

The most formidable competitor to Moz is Ahrefs, but instead of calling their metric «domain authority,» they call it «domain rating.» Although the name is different, the concept is basically the same. 

Moreover, Semrush provides an Authority Score based on the general quality and SEO performance of a domain or webpage. 

Keep in mind: these tools use different algorithms to generate their scores. They also operate using different crawlers, so there might be variations in reported backlinks and keyword rankings.

How To Increase My Domain Authority?

There are a few key optimization areas you need to focus on to make your DA higher. These elements will be highlighted below with ways through which you can optimize them!

4 ways to increase your domain authority

1. Check your website’s responsiveness

From mobile phones to tablets, your website should work well on all devices. A responsive design means a good user experience, no matter what device is being used. Google considers responsiveness as one of its ranking factors, which means if your site adjusts well to different screen sizes, it will positively affect your SEO and therefore help boost your DA score.

2. Optimize page load speed

Fast loading times are crucial to getting a good Domain Authority. You need to check your website’s speed from time to time. 

You can use various tools to do so, like PageSpeed Insights. Your pages should load in 0.5 to 2 seconds, preferably. If your website is taking more than this, that means it’s time to start some optimization to improve on speed.

3. Create backlinks

Backlinks play a vital role in increasing your website’s Domain Authority. It’s important to acquire these links naturally through mentions or partnerships with relevant companies in your industry. A strong backlink profile is a major factor in determining your DA score. 

To gain quality backlinks, consider the following strategies:

• Seek opportunities from top referral sources.
• Use outbound links to create partnerships.
• Apply Google Search Console Reports to find sources of backlinks.
• Observe your competition.
• Generate valuable content.

4. Guest Posts

Guest blogging is an effective means to exchange backlinks with other reputed businesses in your field. This will help you get in contact with brands with good Domain Authority, adding value to your website too. 

Make these links for mutual benefit: it means you will not only win some good backlinks but also the experience of your partners. Try to include guest posts in your monthly content plan; just one or two guest posts every month might bring huge changes to your website authority after some time.

Now you have the real answer to “how to increase my domain authority” — see, it’s quite easy!

Conclusion

Now you can be called an expert in domain authority, knowing why it’s actually important for website owners as well as how to calculate it and improve your score.

Reach the maximum potential of your marketing efforts with PeakyAds team and get highest DA easily!