Design

Website Usability: What It is, Criteria and Core Principles

Wanna learn how to make your website efficient for most users and make them stay on the page as long as possible? Easy! Peaky Ads team has prepared a full we...
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Vasilii Gamov

19.03.2025

Last News

VIP Players in Africa: Who They Are, How to Attract & Retain Them

Africa is moving fast, arguably faster than any other iGaming market right now. Operators from Europe and beyond are piling in, but you can’t just recycle yo...
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Valentin Darechkin

08.09.2025

Kenya iGaming Market: Opportunities, Regulation, and Marketing Tactics

Kenya is quickly emerging as one of Africa’s most dynamic iGaming markets. With a projected market size of $2.1 billion GGR by 2026, a mobile-first user base...
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Vasilii Gamov

18.08.2025

SEO in iGaming: Regulated vs. Unregulated Markets

We’re happy to share with you the biggest highlights of one of our recent interviews. Vasilii Gamov, CEO of Peaky Ads Marketing Agency, and Craig Campbell, a...
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Valentin Darechkin

28.07.2025

SCAM, MONEY, SEO: Martins Lasmanis VS Googlepocalyps

This time our CEO Vasilii had a cosy chat with an old acquaintance, the CEO of Media 24, Martins Lasmanis. The full interview can be found on our YT blog, as...
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Vasilii Gamov

28.07.2025

EVADAV TRAFFIC GROUP Review 2025

EVADAV TRAFFIC GROUP (since 2007) is a cluster of companies providing innovative marketing performance and traffic monetization solutions. Their primary focu...
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Vasilii Gamov

21.07.2025

Marketing

Kenya iGaming Market: Opportunities, Regulation, and Marketing Tactics

Kenya is quickly emerging as one of Africa’s most dynamic iGaming markets. With a projected market size of $2.1 billion GGR by 2026, a mobile-first user base...
Avatar

Vasilii Gamov

18.08.2025

EVADAV TRAFFIC GROUP Review 2025

EVADAV TRAFFIC GROUP (since 2007) is a cluster of companies providing innovative marketing performance and traffic monetization solutions. Their primary focu...
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Vasilii Gamov

21.07.2025

How to Build SEO Products That Rank? SEOBRTOTHERS’ Expertise

In the article, the SEOBROTHERS team shares their expertise with the Peaky Ads marketing agency. A full interview by our CEO, Vailii Gamov, can be found on o...
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Vasilii Gamov

11.07.2025

How to Build an Affiliate Network in iGaming?

The affiliate marketing industry in iGaming is worth over $13 billion globally, yet only a small portion of affiliates drive most of the revenue. According t...
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Valentin Darechkin

18.06.2025

Senegal’s iGaming Landscape: Opportunities, Challenges, and Growth Strategies

Senegal is today one of West Africa’s most promising iGaming markets, which has emerged over the last few years. As mobile penetration has grown, with ...
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Vasilii Gamov

11.06.2025

Sales

VIP Players in Africa: Who They Are, How to Attract & Retain Them

Africa is moving fast, arguably faster than any other iGaming market right now. Operators from Europe and beyond are piling in, but you can’t just recycle yo...
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Valentin Darechkin

08.09.2025

How to Avoid iGaming Traffic Burnout: Peaky Ads Insights and Tips

It’s no use denying that every media buyer and affiliate manager in iGaming has dealt with a traffic burnout issue at some point of his life. It’s a common m...
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Vasilii Gamov

14.04.2025

Сopywriting

10 Must-Have Rules for Writing SEO Content

SEO content writing is important for any website that desires to have organic traffic and get to high positions in high engine rankings. The question is — ho...
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Vasilii Gamov

06.02.2025

Media Buying

How Retargeting Saves Funnels and Turns Traffic into Cash?

The stakes are high in the gambling industry, not just for the players but also for affiliate marketers.  Traffic is expensive, conversions are uncertai...
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Vasilii Gamov

08.05.2025

Essential Metrics to Track for Successful Media Buying Campaigns

If you wish to gain expert knowledge of media buying in digital marketing, it’s crucial to be aware of digital media metrics and apply them in your campaigns...
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Valentin Darechkin

22.04.2025

Types of Media Buying: Why Media Buying is Crucial for Businesses

It’s no secret that media buying has come a long way from its origins in direct deals and backroom deals. With the explosion of digital media buying, even sm...
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Vasilii Gamov

09.04.2025

SEO

SEO in iGaming: Regulated vs. Unregulated Markets

We’re happy to share with you the biggest highlights of one of our recent interviews. Vasilii Gamov, CEO of Peaky Ads Marketing Agency, and Craig Campbell, a...
Avatar

Valentin Darechkin

28.07.2025

SCAM, MONEY, SEO: Martins Lasmanis VS Googlepocalyps

This time our CEO Vasilii had a cosy chat with an old acquaintance, the CEO of Media 24, Martins Lasmanis. The full interview can be found on our YT blog, as...
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Vasilii Gamov

28.07.2025

SEO Optimization in 2025: Trends and Insights

In 2025 SEO optimization remains a cornerstone for any business looking to enhance their online presence and drive growth.  In a recent episode of the P...
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Vasilii Gamov

24.04.2025

AI Search in 2025: Expert Insights

It’s no secret that In the fast-evolving world of digital marketing, particularly within the iGaming industry and other popular sectors, integrating artifici...
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Vasilii Gamov

02.04.2025

Parasite SEO Explained: Is It Worth Your Time in 2025?

Many marketers are aware of parasite SEO concept, yet not many actually understand how to apply it in 2025 to be successful and what the actual pros of the c...
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Vasilii Gamov

27.03.2025

SERM

How to Monitor the Company’s Reputation on the Internet

According to StatusLabs, 95% of consumers believe companies that have a good reputation online, what’s more, TrustPilot claims that users believe online repu...
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Vasilii Gamov

12.02.2025

Events

How to Work with Influencer Traffic: Cases from Riddick’s Yerevan Meetup

Earlier this spring, Riddick’s Yerevan Meetup brought together some of the sharpest minds in affiliate and performance marketing. Hosted by CPA.Club, Galaxsy...
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Valentin Darechkin

06.06.2025

How to Work with a Game Provider in Affiliate Marketing?

At Riddick’s Yerevan Meetup, one of the standout sessions came from Mikael Poghosyan, Partner Development Manager at Galaxsys. His talk shed light on how aff...
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Vasilii Gamov

04.06.2025

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