{"id":385,"date":"2025-06-06T19:08:31","date_gmt":"2025-06-06T16:08:31","guid":{"rendered":"https:\/\/peakyads.com\/blog\/?p=385"},"modified":"2025-07-07T18:51:19","modified_gmt":"2025-07-07T15:51:19","slug":"how-to-work-with-influencer-traffic-cases-from-riddicks-yerevan-meetup","status":"publish","type":"post","link":"https:\/\/peakyads.com\/blog\/how-to-work-with-influencer-traffic-cases-from-riddicks-yerevan-meetup\/","title":{"rendered":"How to Work with Influencer Traffic: Cases from Riddick&#8217;s Yerevan Meetup"},"content":{"rendered":"\n<p>Earlier this spring, Riddick\u2019s Yerevan Meetup brought together some of the sharpest minds in affiliate and performance marketing. Hosted by CPA.Club, Galaxsys, and Riddick\u2019s Partners, the event centered around one key theme: influence traffic, not as a buzzword, but as a legit performance source.<\/p>\n\n\n\n<p>Three top-tier speakers, <a href=\"https:\/\/ru.linkedin.com\/in\/shcheplyakov\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Dmitry Shcheplyakov<\/a>, Team Lead of Influence at Riddick\u2019s Partners, <a href=\"https:\/\/cy.linkedin.com\/in\/pavel-beinia-686519158\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Pavel Beinia<\/a>, Founder of Chatterfy &amp; Famesters, and <a href=\"https:\/\/cy.linkedin.com\/in\/leonid-pudov-a41798253\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Leonid Pudov<\/a>, CEO at Mr. Booster, broke down what\u2019s popping up in influencer performance: how it works, where it breaks, and what brings ROI.You can watch the full stream in Russian at <a href=\"https:\/\/www.youtube.com\/live\/775E6lEu1-w\" target=\"_blank\" rel=\"noreferrer noopener\">Peaky Ads&#8217; YouTube channel<\/a> and use this article as a structured recap with speaker quotes, raw metrics, and the kind of field-tested insight you won\u2019t find on LinkedIn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Influence Traffic? Brief Explanation<\/h2>\n\n\n\n<p>Influence traffic is performance-driven user acquisition from trusted content creators, streamers, YouTubers, TikTok influencers, Telegram admins, and others, whose audience acts based on trust, not tricks. It\u2019s not just views or likes; it\u2019s targeted traffic with real intent, driven by authentic recommendations, not pushy funnels.<\/p>\n\n\n\n<p><strong>When done right, influence traffic delivers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lower CAC<\/li>\n\n\n\n<li>Higher LTV<\/li>\n\n\n\n<li>Better compliance<\/li>\n\n\n\n<li>And a stronger brand reputation than most paid media buys<\/li>\n<\/ul>\n\n\n\n<p>Unlike traditional ad placements or scam-driven flows, influence traffic scales with reputation, not just budget. It\u2019s the sweet spot between brand and performance, and that\u2019s why it\u2019s becoming one of the most strategic sources in affiliate and gaming verticals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Influence: Not Hype but a Working Channel<\/h2>\n\n\n\n<p>The old-school view of influencers was simple: eyeballs and brand mentions. That era is dead. Now, we talk about full-funnel <strong>influence traffic<\/strong>, tracked to the reg and LTV, with proper budget logic and retention metrics.<\/p>\n\n\n\n<p>Dmitry Shcheplyakov highlights, <em>\u201cIf your influencer\u2019s locked in, the numbers will speak.\u201d<\/em><\/p>\n\n\n\n<p>Team Lead of Influence at Riddick\u2019s Partners, Dmitry, opened his talk with a banger of a case: <strong>$86.5K NetDep from a $58K spend<\/strong>, all from one influencer drop.<\/p>\n\n\n\n<p><em>\u201cWhen you see a spread like that, first you double-check your tracker. Then you start scaling ASAP,\u201d <\/em>Dmitry said on stage.<\/p>\n\n\n\n<p><strong>The case breakdown:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <strong>promo code was baked into the script<\/strong>, not slapped on last minute.<br><\/li>\n\n\n\n<li>The <strong>influencer played<\/strong> with the product.<br><\/li>\n\n\n\n<li>The <strong>tracking was surgical<\/strong>, with data from click to repeat deposit.<br><\/li>\n\n\n\n<li><strong>Audience trust<\/strong> was on point, no spoofed credibility, just real talk.<\/li>\n<\/ul>\n\n\n\n<p>One key takeaway from Dmitry\u2019s drop: <strong>influence traffic converts when it\u2019s authentic<\/strong>. It\u2019s not about reach. It\u2019s about <strong>absolute conviction<\/strong> from the creator.<\/p>\n\n\n\n<p><em>\u201cA promo code needs to be part of the narrative, not just a line at the bottom of a caption,\u201d<\/em> he emphasized.<\/p>\n\n\n\n<p>And that\u2019s what makes the traffic valuable: not manufactured hype, but legit user intent triggered by a trusted voice.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Influence vs. Cheap Scam: Know the Line or Get Burned<\/h2>\n\n\n\n<p><strong>Pavel Beinia<\/strong>, CEO of Famesters and founder of Chatterfy, has been in the influencer trenches since before it was cool. His talk focused on <strong>the fine line between influence and scam.<\/strong><\/p>\n\n\n\n<p>Pavel highlights from the beginning: <em>\u201cIf there\u2019s a chat manager involved \u2013 it\u2019s not influence\u201d.<\/em> Pavel laid it straight out of the gate: \u201c90% of what people call \u2018influence traffic\u2019 is just whitewashed scam.\u201d<\/p>\n\n\n\n<p><strong>He broke down the difference with sniper clarity:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Feature<\/strong><\/td><td><strong>Influence<\/strong><\/td><td><strong>Scam<\/strong><\/td><\/tr><tr><td>Chat manager<\/td><td>No<\/td><td>Always there<\/td><\/tr><tr><td>Decision-making<\/td><td>The user does it solo<\/td><td>Forced via hype\/fake urgency<\/td><\/tr><tr><td>Retention<\/td><td>Long, clean LTV<\/td><td>Short burst + ghost player<\/td><\/tr><tr><td>Promo<\/td><td>Soft bonuses<\/td><td>\u201cGuaranteed win,\u201d fake odds<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>He didn\u2019t stop at definitions. Pavel blew open the <strong>retention problem<\/strong> behind most scam-driven campaigns:<em> \u201cWhen you run users through chatbots and fake VIP clubs, yeah, you might hit KPIs, but you torch your trust and churn the player instantly.\u201d<\/em><\/p>\n\n\n\n<p><em>\u201cReal influence means the user chooses to join. No carrot, no fake win rate, no psychological squeeze,\u201d <\/em>Pavel said. \u201cThose users stick. They deposit again. They trust the flow.\u201dAnd that\u2019s the gold standard: <strong>sustainable traffic<\/strong> that doesn\u2019t need a retarget every 5 minutes just to break even.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Twitch isn\u2019t Dead: You\u2019re Just Using It Wrongly<\/h2>\n\n\n\n<p>Third on the mic was <strong>Leonid Pudov<\/strong>, CEO at mr.Booster. While others wrote Twitch off as burned, Leonid showed what happens when you rebuild the flow from the inside.<\/p>\n\n\n\n<p>Leonid Pudov highlights: <em>\u201cWe built ads inside the stream UI, doubled conversion rate.\u201d<\/em><\/p>\n\n\n\n<p>Instead of the usual Twitch ad setup, link in bio, banner nobody clicks, the mr.Booster team rolled out <strong>an in-stream gamified widget<\/strong>. Think: wheel spin, prizes, bonus drops, but inside the Twitch player.<\/p>\n\n\n\n<p><strong>The data:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Click-to-reg<\/strong>.<br>+23% over standard format<br><\/li>\n\n\n\n<li><strong>Reg-to-dep<\/strong>.<br>2x lift<br><\/li>\n\n\n\n<li><strong>Cost-per-dep<\/strong>.<br>Cut in half<br><\/li>\n\n\n\n<li><strong>Stream watch time<\/strong>.<br>Up 15\u201320%<\/li>\n<\/ul>\n\n\n\n<p>\u201cPeople were asking the streamer to reroll the wheel. It became part of the show,\u201d Leonid said.<\/p>\n\n\n\n<p>What killed Twitch for affiliates wasn\u2019t the platform; it was the lazy placements. <em>\u201cLinks in chat? Dead. Static banners? Ignored. We had to bring the ad <strong>into <\/strong>the content, and let users click <strong>during <\/strong>the hype,\u201d <\/em>said Leonid.<\/p>\n\n\n\n<p><strong>He broke down the three keys to making it work:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Emotions<\/strong> from the streamer<br><\/li>\n\n\n\n<li><strong>Gamified ad formats<\/strong> that reward clicks<br><\/li>\n\n\n\n<li><strong>Tailored bonuses<\/strong> (not generic cashback nonsense)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Influence Traffic: Long Game, Real Metrics<\/h2>\n\n\n\n<p>If there\u2019s one throughline across all three speakers, it\u2019s that <strong>influence traffic isn\u2019t soft<\/strong>. When done right, it\u2019s <strong>just as measurable as media buying<\/strong>, just as scalable, and way more brand-safe.<\/p>\n\n\n\n<p><strong>What defines good influence traffic:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Clean funnels<\/strong>.<br>No fake promise-to-dep hand-holding.<br><\/li>\n\n\n\n<li><strong>Legit creators<\/strong>.<br>Not paid actors or farmed TikTok pages.<br><\/li>\n\n\n\n<li><strong>Retarget-free LTV<\/strong>.<br>Users come back because they want to!<br><\/li>\n\n\n\n<li><strong>Performance-first mindset<\/strong> with actual creative strategy.<\/li>\n<\/ul>\n\n\n\n<p>Just numbers, engagement, and conversion \u2013 all with brand lift.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>In a world full of fake stats, hype dashboards, and recycled creatives, influence done right stands out and sticks. Whether you&#8217;re a brand, a product owner, or a traffic buyer, you can\u2019t afford to sleep on it.<br><br>To stay aware of industry trends, subscribe to the Peaky Ads <a href=\"https:\/\/www.youtube.com\/@peakyads\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a> channel for full interviews and podcasts from the teams pushing performance marketing forward. Reach out to our team to boost your efforts to the moon: we don\u2019t chase trends \u2013 we scale them!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Earlier this spring, Riddick\u2019s Yerevan Meetup brought together some of the sharpest minds in affiliate and performance marketing. Hosted by CPA.Club, Galaxsys, and Riddick\u2019s Partners, the event centered around one key theme: influence traffic, not as a buzzword, but as a legit performance source. Three top-tier speakers, Dmitry Shcheplyakov, Team Lead of Influence at Riddick\u2019s [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":388,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11,2,3],"tags":[],"class_list":["post-385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-news","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Work with Influencer Traffic: Cases from Riddick&#039;s Yerevan Meetup - Peaky Ads Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/peakyads.com\/blog\/how-to-work-with-influencer-traffic-cases-from-riddicks-yerevan-meetup\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Work with Influencer Traffic: Cases from Riddick&#039;s Yerevan Meetup - Peaky Ads Agency\" \/>\n<meta property=\"og:description\" content=\"Earlier this spring, Riddick\u2019s Yerevan Meetup brought together some of the sharpest minds in affiliate and performance marketing. 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