{"id":434,"date":"2025-07-28T19:00:18","date_gmt":"2025-07-28T16:00:18","guid":{"rendered":"https:\/\/peakyads.com\/blog\/?p=434"},"modified":"2025-07-28T19:00:19","modified_gmt":"2025-07-28T16:00:19","slug":"scam-money-seo-martins-lasmanis-vs-googlepocalyps","status":"publish","type":"post","link":"https:\/\/peakyads.com\/blog\/scam-money-seo-martins-lasmanis-vs-googlepocalyps\/","title":{"rendered":"SCAM, MONEY, SEO: Martins Lasmanis VS Googlepocalyps"},"content":{"rendered":"\n<p>This time our CEO Vasilii had a cosy chat with an old acquaintance, the CEO of Media 24, Martins Lasmanis. The <a href=\"https:\/\/youtu.be\/JBWgHKVI8pQ?si=cT92r0HYo-mbIEmR\">full interview<\/a> can be found on our YT blog, as always, and here are the best bits for those of you who enjoy reading.<\/p>\n\n\n\n<p><strong>Martins <\/strong><strong>Lasmanis<\/strong><strong>, CEO of Media 24<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Experience:<\/strong> 16+ years in SEO and affiliate marketing<\/li>\n\n\n\n<li><strong>Specialty:<\/strong> iGaming websites with a focus on casino review platforms<\/li>\n\n\n\n<li><strong>Interests:<\/strong> Crypto investing, surfing, sustainable startups, and family travel<\/li>\n\n\n\n<li><strong>Philosophy:<\/strong> Build something once and make it work for years<\/li>\n<\/ul>\n\n\n\n<p>In this exclusive conversation, Martins reveals how a \u20ac90K content gamble saved his business, why 20% of affiliate earnings vanish to scams, and how to lead an empire without losing family time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>From Fish Factory to Web Entrepreneur<\/strong><\/h2>\n\n\n\n<p>Martins didn\u2019t grow up with VC funding or affiliate mentors. His first job paid \u20ac100 per month working at a fish factory at age 12. By his late teens, he was building scrappy websites, monetizing with AdSense, and selling freelance gigs. With no blueprints, just trial, error, and a clear goal: own something that scales. Those early ventures laid the foundation for what would later become his first digital marketing agency. Eventually, he found iGaming. Combining his technical SEO skills with a knack for spotting profitable opportunities, he began building affiliate sites. Fast-forward: Media 24 now runs multiple casino affiliate sites across various GEOs. All fully bootstrapped and profitable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Media 24: Building a Business From the Ground Up<\/strong><\/h2>\n\n\n\n<p>Launching Media 24 wasn\u2019t without its risks. Martins launched Media 24 with personal savings and revenue from previous projects. And the first two years, they ran at a loss, because SEO isn\u2019t an instant win. But when it clicks, it scales.&nbsp;<\/p>\n\n\n\n<p>Today, Media 24 is cashflow-positive and aggressive. But that wouldn\u2019t have happened without eating dirt early on. Even today, content creation is the company\u2019s single largest expense, sometimes hitting \u20ac90,000 per month. Yet, Martins sees this as an investment rather than a cost, because good content is the foundation of any successful affiliate site.<\/p>\n\n\n\n<p>He also notes that starting small is still possible. You can build your first site for \u20ac5K\u201310K, it\u2019s possible if you do the content writing yourself. Just stop expecting instant payouts.<\/p>\n\n\n\n<p>When asked if he plans to leave SEO anytime soon, Martins is clear: he isn\u2019t looking to exit, sell, or jump ship anytime soon. Media 24 remains the priority, with a focus on scaling, optimizing current assets, and possibly expanding into new verticals when the time\u2019s right. The key isn\u2019t diversification for its own sake, it\u2019s picking your shots and knowing when you\u2019ve earned the right to go wider.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Challenge of Casino Content<\/strong><\/h2>\n\n\n\n<p>Let\u2019s get this straight: SEO is no piece of cake, but casino SEO is a whole different beast. Unlike sports betting, where you can farm traffic on live events that give you something new to talk about every day, casino content has to hit differently. Casinos are static, and that means evergreen content has to be 10x better and deeper. Reviews can\u2019t be lazy, because you\u2019re not going to update them weekly.<\/p>\n\n\n\n<p>This philosophy shapes Media 24\u2019s approach. Rather than pumping out generic reviews, the team is focused on building what Martins calls a \u201creally good review website.\u201d The goal is to provide content that remains valuable long after it\u2019s published: deep-dive breakdowns, updated bonus comparisons, and data-driven recommendations. Not the fastest way to rank, but one of the few ways to stay ranked long-term.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Case study: Google Drops the Hammer in 2024<\/h3>\n\n\n\n<p>Picture this: it\u2019s Q4, you\u2019ve built up a high-performing casino affiliate business. And then Google\u2019s update wipes out 30% of your traffic overnight. There were no warnings. You have no fixes. And all your rankings are gone.<\/p>\n\n\n\n<p>At such moments, most people slash budgets. Martins doubled down and spent \u20ac90K on content in a single push. Because if you wait for Google to forgive you, you\u2019re already dead. That\u2019s not a quote from a gambler \u2014 it\u2019s from someone who\u2019s played the long game, bet on fundamentals, and turned content into compounding ROI. And it\u2019s about smart strategy and investing in quality work.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why SEO Still Beats Everything Else<\/h3>\n\n\n\n<p>Martins has been doing SEO for 16 years, and still loves it. Because it pays you back long after the work is done. Paid traffic turns off the second you stop paying. Social is great until the algorithm changes. But with SEO, you build something once, and it keeps working. It\u2019s also a lifestyle. Martins travels to conferences, connects with operators and affiliates, and gets the freedom that paid media just doesn\u2019t offer. He notes that the SEO community is unique, and everyone can be both a competitor and a collaborator.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">When Promoting Internally Goes Wrong<\/h3>\n\n\n\n<p>iGaming&#8217;s growing fast, but growth without guardrails is a recipe for disaster. Martins has seen it happen too many times: teams promote from within, slap a title on someone with zero real-world marketing expertise, and then hand them a six-figure budget. What could go wrong? Operators dump cash into acquisition channels without KPIs, tracking, or even a basic sanity check. They \u201coptimize\u201d based on gut feeling and then wonder where the margins went. If you\u2019re not manually checking performance or running proper attribution, you\u2019re basically lighting money on fire.<\/p>\n\n\n\n<p>It\u2019s especially dangerous when working with affiliate networks that are built to move fast and not always with full transparency. This lack of oversight can cascade, resulting in inefficient spending and an unclear understanding of what\u2019s truly driving growth. That\u2019s not growth \u2014 it\u2019s chaos in a suit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fraud, Black-hat Tactics, and Long-Term Strategy Battles<\/h3>\n\n\n\n<p>Let\u2019s be clear: iGaming SEO isn\u2019t white and fluffy, it never has been. Martins has no illusions about the niche. We\u2019ve had it all \u2014 fraud, scams, fake bonuses, hijacked redirects. And if you\u2019re not watching your back, you\u2019ll end up sending your hard-earned traffic to someone else\u2019s wallet.<\/p>\n\n\n\n<p>One troubling trend Martin mentions is the rise of <strong>black-hat SEO and AI-generated content<\/strong>, which can quickly flood the market with low-quality material. It ranks, but only for a while. Google\u2019s not stupid, and eventually those pages tank, and the \u201cSEO expert\u201d who sold you the dream is already running another burner site.<\/p>\n\n\n\n<p>Martin also touches on the use of <strong>parasite SEO<\/strong>, slapping casino content on a high-DR unrelated site to piggyback on their authority and fast-track rankings. While effective in the short run, he warns this method lacks the stability: you don\u2019t own it, you can\u2019t control it, and when it crashes, you&#8217;re back to zero.<\/p>\n\n\n\n<p>Ultimately, Martin advocates for a <strong>long-term SEO strategy<\/strong> focused on quality content and solid foundations rather than quick wins. Provide real content, real structure, and real value. That\u2019s how you build something that doesn\u2019t collapse every time Google sneezes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A Financial Philosophy Built on Growth<\/strong><\/h2>\n\n\n\n<p>Today, Martins&#8217; income mainly comes from his salary as CEO, but he\u2019s increasingly shifting toward dividend-based wealth growth. Most of Martins\u2019 monthly spend goes to one thing: family. He\u2019s married and a father of three. It\u2019s about travel, experiences, and memories. No flashy cars. No overhyped real estate. Martins makes careful decisions that buy him time, presence, and headspace. Martins isn\u2019t someone who spends recklessly, but he does reward himself with meaningful purchases. For example, he owns a Rolex watch, purchased to celebrate his first dividend payout. For Martins, it\u2019s symbolic and represents a milestone rather than luxury for luxury\u2019s sake.<\/p>\n\n\n\n<p>While SEO is his main focus, Martins isn\u2019t shy about exploring other avenues. One of his recent investments is a startup aimed at reducing plastic waste. His investment portfolio also includes cryptocurrencies like Bitcoin and Ethereum, along with a selection of stocks. However, he\u2019s not the type to obsess over charts or check prices daily.<\/p>\n\n\n\n<p>Notably, Martins manages all of his finances himself. He doesn\u2019t have a financial advisor because he prefers to understand where every euro goes. It\u2019s about control and learning from every win and every mistake.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>\n\n\n\n<p>Martins started with \u20ac100 a month from a fish factory. And now he runs one of the leanest, sharpest iGaming affiliate businesses in Europe. It\u2019s not just a story of survival. It\u2019s about building smart and spending even smarter. Also, his story is more than just about iGaming or affiliate marketing success, it\u2019s about building a life that balances professional ambition with personal fulfilment.<\/p>\n\n\n\n<p>Want More From Martins? Follow him on <a href=\"https:\/\/www.linkedin.com\/in\/lasmanismartins\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>, <a href=\"https:\/\/media24.world\/\" target=\"_blank\" rel=\"noreferrer noopener\">subscribe<\/a> to Media 24\u2019s updates. And we\u2019ll be back to spill more marketing tea.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This time our CEO Vasilii had a cosy chat with an old acquaintance, the CEO of Media 24, Martins Lasmanis. The full interview can be found on our YT blog, as always, and here are the best bits for those of you who enjoy reading. Martins Lasmanis, CEO of Media 24 In this exclusive conversation, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":435,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,9],"tags":[],"class_list":["post-434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SCAM, MONEY, SEO: Martins Lasmanis VS Googlepocalyps - Peaky Ads Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/peakyads.com\/blog\/scam-money-seo-martins-lasmanis-vs-googlepocalyps\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SCAM, MONEY, SEO: Martins Lasmanis VS Googlepocalyps - Peaky Ads Agency\" \/>\n<meta property=\"og:description\" content=\"This time our CEO Vasilii had a cosy chat with an old acquaintance, the CEO of Media 24, Martins Lasmanis. 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