{"id":453,"date":"2025-09-16T18:23:55","date_gmt":"2025-09-16T15:23:55","guid":{"rendered":"https:\/\/peakyads.com\/blog\/?p=453"},"modified":"2025-09-16T18:23:56","modified_gmt":"2025-09-16T15:23:56","slug":"india-seo-deep-dive-black-hat-tactics","status":"publish","type":"post","link":"https:\/\/peakyads.com\/blog\/india-seo-deep-dive-black-hat-tactics\/","title":{"rendered":"India SEO Deep Dive Black Hat Tactics"},"content":{"rendered":"\n

India is one of the most complex yet lucrative opportunities in global iGaming, but it’s also a full \u201cwild west\u201d of a market. Vasilii Gamov from Peaky Ads sat down with Craig Campbell, one of the loudest and most entertaining SEO experts out there, and the chat went everywhere \u2014 from iGaming budgeting headaches in India to messing with keywords. The full video\u2019s<\/a> on our YouTube, but here\u2019s the short version.<\/p>\n\n\n\n

About Craig<\/strong><\/h2>\n\n\n\n

Craig\u2019s been at this for over 20 years. He\u2019s taken every hit Google could throw, burned and rebuilt sites, and somehow always comes back stronger. He\u2019s spoken at SiGMA, Affiliate World, and now he\u2019s running SEO strategy at ODIS Global \u2014 the company that basically owns the aged-domain game.<\/p>\n\n\n\n

India\u2019s Regulatory Reality<\/strong><\/h2>\n\n\n\n

India isn\u2019t just another growth market \u2014 it\u2019s a billion-user gold rush with iGaming revenues forecast to smash $8.6B by 2027. But if you\u2019re expecting a neat SEO playbook, forget it. <\/p>\n\n\n\n

Craig Campbell agrees. The regulatory picture is messy, shifting state by state and game by game. Some verticals run into walls, others slide through loopholes. SEO still works the same way in theory \u2014 rank, get traffic, get players. But add in dozens of languages and local naming quirks, and Western SEO tactics start to wobble fast. One keyword works in one state, bombs in another. If you\u2019re used to tidy, regulated markets, India will eat you alive.<\/p>\n\n\n\r\n

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On a map India looks like a small country. But India is a big big place, even the amount of different languages that are spoken within India is scary,<\/em><\/p>\n <\/div>\r\n\r\n

\r\n
\r\n
Craig Campbell<\/div>\r\n
SEO & Affiliate Expert <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n<\/div>\n\n\n

<\/p>\n\n\n\n

Despite these complexities, Craig maintains that core principles remain constant: <\/p>\n\n\n\r\n

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SEO is SEO. It doesn’t matter what field you play in. You’re asked to do a job, and you’re asked to rank for certain things. But there are laws, and there are different things to contemplate as well. It\u2019s a mixture of everything there.<\/em><\/p>\n <\/div>\r\n\r\n

\r\n
\r\n
Craig Campbell<\/div>\r\n
SEO & Affiliate Expert <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n<\/div>\n\n\n

Market Economics and Player Behavior<\/strong><\/h2>\n\n\n\n

India\u2019s player economy also flips Western assumptions. Disposable income averages just $1,200 per year \u2014 meaning ARPU is small. But scale makes up the gap: <\/p>\n\n\n\r\n

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Players in India start with an average personal revenue of only $1,200 per year. Therefore, the revenue is going to be small if we talk about per-user revenues. However, because it’s a billion users, you have huge opportunities to get a good amount of money in this market.<\/em><\/p>\n <\/div>\r\n\r\n

\r\n
\r\n
Craig Campbell<\/div>\r\n
SEO & Affiliate Expert <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n<\/div>\n\n\n

Cricket dominates the cultural map, with football gaining traction. There\u2019s hockey, badminton, volleyball too. But sports betting isn\u2019t where the cash is. As Craig bluntly puts it, slots alone drive around 25% of traffic, with blackjack and table games close behind. So, the 80\/20 principle is super clear here.<\/p>\n\n\n\n

AI Content and Algorithm Differences<\/h2>\n\n\n\n

Craig\u2019s blunt: if you\u2019re spamming AI content in the U.S. or UK, don\u2019t expect it to last. He says most projects get nuked around month four or five. But in India or other markets where Google\u2019s algo is basically stuck in 2016 it\u2019s a totally different story. You can run AI-heavy sites for ages and barely get touched.<\/p>\n\n\n\r\n

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I think you’re spot on when you say that AI content doesn’t necessarily work for the long term in Tier 1 countries. I firmly believe that other countries have a less aggressive algorithm and are much further behind.<\/em><\/p>\n <\/div>\r\n\r\n

\r\n
\r\n
Craig Campbell<\/div>\r\n
SEO & Affiliate Expert <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n<\/div>\n\n\n

\u201cIn India,\u201d<\/em> Craig says, \u201cwhen everyone\u2019s churning out AI text, even minor tweaks give you an edge.\u201d<\/em> In Tier 1, those tweaks won\u2019t save you; in Tier 2, they can carry you far.<\/p>\n\n\n\n

Surprisingly, in India, subdomains are still \u201cthe new hack\u201d. Technically, they\u2019re treated as separate sites, but for some reason, they inherit juice fast. Nobody knows why, but right now, it\u2019s working:<\/p>\n\n\n\n

Subdomains on aged domains appear to be ranking very quickly and very well. I should note that a subdomain is technically seen as a separate website from the root domain. However, for whatever reason, they are currently working very effectively.<\/p>\n\n\n\n

Craig finished by reminding everyone: no matter how much SEO evolves, you still need links. Full stop:<\/p>\n\n\n\n

SEO will always involve on-page, technical, and UX elements, all of which are super important. However, link building remains a significant component, and I don’t believe that has changed over the years.<\/p>\n\n\n\n

Grey-Hat Strategies That Work<\/h2>\n\n\n\n

Describing the digital landscape, Vasilii put it like that:<\/p>\n\n\n\r\n

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Social networks are dominant. YouTube has half a billion users, and WhatsApp also has about half a billion. Facebook has 300 million users, and Instagram has approximately 250 million. ShareChat, a local platform similar to TikTok, has about 80 million users.<\/em><\/p>\n <\/div>\r\n\r\n

\r\n
\r\n
Vasilii Gamov<\/div>\r\n
CEO of Peaky Ads Marketing Agency<\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n<\/div>\n\n\n

But visibility doesn\u2019t come clean. Link building remains a critical component of SEO. It is essential for building power and authority for websites. What Craig still finds works very effectively in most markets is utilizing aged domains and similar strategies. As he puts it:<\/p>\n\n\n\r\n

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When you enter such a competitive space, you need as much leverage as you can get. This can include utilizing a domain from work you may have done over the last ten years that was later abandoned or retired. The question is, can we pick that up and utilize the power and authority it built through strategies like redirects or building out private blog networks?<\/em><\/p>\n <\/div>\r\n\r\n

\r\n
\r\n
Craig Campbell<\/div>\r\n
SEO & Affiliate Expert <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n<\/div>\n\n\n

And beyond traditional SEO, traffic acquisition requires creativity. You need to be quite creative with it, especially when operating in a restrictive environment. As Craig said, methods like using generic Meta ads to attract users and then redirecting them to a website can be necessary. This is because generating traffic can be difficult when contending with regulations and prohibited activities.<\/p>\n\n\n\n

This is how Craig describes funnel strategies: \u201cIn the form of a quiz, luring people in to answer something like, ‘What are the top sports in India?’ The user enters the quiz or submits an answer, and is then redirected to a login or a bonus page to sign up.\u201d <\/em>The core philosophy being: \u201cYou have to get the traffic from that platform to your casino without explicitly telling users to come and <\/em>gamble<\/em><\/strong>. The central question is, how do you do that?\u201d<\/em><\/p>\n\n\n\n

Keyword Strategy and Game-Specific Targeting<\/h2>\n\n\n\n

Craig says cricket<\/strong>\u2019s the obvious one \u2014 people play it non-stop, so searches never end. Easy win if you\u2019re targeting sports bettors:\u201cCricket was always the top sport just by default in terms of how often those guys played it.\u201d<\/em><\/p>\n\n\n\n

Craig\u2019s advice is: exploit game-specific searches<\/strong>, as they are highly effective. If two teams are playing tonight, that exact matchup keyword like \u201cIndia vs Pakistan live odds\u201d will surge. Even when the match ends, the queries still deliver traffic. Operators that pull those pages down are leaving money on the table.<\/p>\n\n\n\r\n

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If I went to Ahrefs and analyzed the website, a very quick win would become apparent\u2014something many in the casino industry understand. When a specific game is being played by two teams and listed on the sportsbook, people are actually searching for that exact game to place bets.<\/em><\/p>\n <\/div>\r\n\r\n

\r\n
\r\n
Craig Campbell<\/div>\r\n
SEO & Affiliate Expert <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n<\/div>\n\n\n

In casino, intent is king. Phrases like \u201creal money roulette\u201d convert because they filter out free-play users: «Even terms like <\/em>blackjack<\/em><\/strong>, <\/em>roulette<\/em><\/strong>, and <\/em>poker <\/em><\/strong>are frequently searched. Phrases such as ‘play poker for real money’ also generate significant search volume.\u201d<\/em><\/p>\n\n\n\n

Popular Indian games also offer big opportunities:\u201cThere are many different games there. I could try to list them all, such as slots like ‘Hit Rich’ and others that are fairly popular. Games like ‘Teen Patti’ are also very highly searched.\u201d<\/em><\/p>\n\n\n\n

Conversion Optimization<\/h2>\n\n\n\n

Craig says that you can drive traffic all day long but if nobody signs up, it\u2019s pointless. Conversion is the real metric. The competitive window is narrow: you\u2019ve got about 2 seconds to catch them, so he says test everything \u2014 buttons, offers, layouts \u2014 because that\u2019s all the time you get.<\/p>\n\n\n\n

Learning from competitors is also essential: \u201cYou’ve always just got to look at the best performing websites. The answer is there. You don’t have to reinvent the wheel. See what the top performers are doing \u2014 and do that kind of thing.\u201d<\/em><\/p>\n\n\n\n

Apparently, companies spend literal millions testing layouts, promos, etc. That\u2019s how serious it is: \u201cThere’s people out there who’ve spent hundreds of thousands if not millions and millions of pounds on conversion rate optimization, trying and testing different layouts, different offers, different this, different that.<\/em>\u201d Campbell\u2019s point: if you\u2019re not investing here, you\u2019re already behind.<\/p>\n\n\n\n

Ranking is worthless if your page doesn\u2019t convert, but CRO dies if you can\u2019t rank. The craft is blending both: high-visibility and high-conversion on the same page.<\/p>\n\n\n\n

\u201cYou need to get the balance between a page that ranks well and a page that converts well. So where are these things positioned on the page? That is very difficult because when the user lands on it, it’s got to be in their face. It’s got to be super easy. It’s got to be super quick.\u201d<\/em><\/p>\n\n\n\n

Craig\u2019s closing note: research, prep, and diversify. Don\u2019t just chase big keywords \u2014 mine long-tail, play with parasite SEO, and always be ready to pivot.<\/p>\n\n\n\n

Want more?<\/strong><\/h2>\n\n\n\n

Go stalk Craig on LinkedIn<\/a> or binge his YouTube<\/a> channel. And hit subscribe on Peaky Ads<\/a> if you like hearing unfiltered marketing talk without the corporate sugarcoat.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

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