Three top-tier speakers, Dmitry Shcheplyakov, Team Lead of Influence at Riddick’s Partners, Pavel Beinia, Founder of Chatterfy & Famesters, and Leonid Pudov, CEO at Mr. Booster, broke down what’s popping up in influencer performance: how it works, where it breaks, and what brings ROI.You can watch the full stream in Russian at Peaky Ads’ YouTube channel and use this article as a structured recap with speaker quotes, raw metrics, and the kind of field-tested insight you won’t find on LinkedIn.

What is Influence Traffic? Brief Explanation

Influence traffic is performance-driven user acquisition from trusted content creators, streamers, YouTubers, TikTok influencers, Telegram admins, and others, whose audience acts based on trust, not tricks. It’s not just views or likes; it’s targeted traffic with real intent, driven by authentic recommendations, not pushy funnels.

When done right, influence traffic delivers:

• Lower CAC
• Higher LTV
• Better compliance
• And a stronger brand reputation than most paid media buys

Unlike traditional ad placements or scam-driven flows, influence traffic scales with reputation, not just budget. It’s the sweet spot between brand and performance, and that’s why it’s becoming one of the most strategic sources in affiliate and gaming verticals.

Influence: Not Hype but a Working Channel

The old-school view of influencers was simple: eyeballs and brand mentions. That era is dead. Now, we talk about full-funnel influence traffic, tracked to the reg and LTV, with proper budget logic and retention metrics.

Dmitry Shcheplyakov highlights, “If your influencer’s locked in, the numbers will speak.”

Team Lead of Influence at Riddick’s Partners, Dmitry, opened his talk with a banger of a case: $86.5K NetDep from a $58K spend, all from one influencer drop.

“When you see a spread like that, first you double-check your tracker. Then you start scaling ASAP,” Dmitry said on stage.

The case breakdown:

• The promo code was baked into the script, not slapped on last minute.
  
• The influencer played with the product.
  
• The tracking was surgical, with data from click to repeat deposit.
  
• Audience trust was on point, no spoofed credibility, just real talk.

One key takeaway from Dmitry’s drop: influence traffic converts when it’s authentic. It’s not about reach. It’s about absolute conviction from the creator.

“A promo code needs to be part of the narrative, not just a line at the bottom of a caption,” he emphasized.

And that’s what makes the traffic valuable: not manufactured hype, but legit user intent triggered by a trusted voice.

Influence vs. Cheap Scam: Know the Line or Get Burned

Pavel Beinia, CEO of Famesters and founder of Chatterfy, has been in the influencer trenches since before it was cool. His talk focused on the fine line between influence and scam.

Pavel highlights from the beginning: “If there’s a chat manager involved – it’s not influence”. Pavel laid it straight out of the gate: “90% of what people call ‘influence traffic’ is just whitewashed scam.”

He broke down the difference with sniper clarity:

He didn’t stop at definitions. Pavel blew open the retention problem behind most scam-driven campaigns: “When you run users through chatbots and fake VIP clubs, yeah, you might hit KPIs, but you torch your trust and churn the player instantly.”

“Real influence means the user chooses to join. No carrot, no fake win rate, no psychological squeeze,” Pavel said. “Those users stick. They deposit again. They trust the flow.”And that’s the gold standard: sustainable traffic that doesn’t need a retarget every 5 minutes just to break even.

Twitch isn’t Dead: You’re Just Using It Wrongly

Third on the mic was Leonid Pudov, CEO at mr.Booster. While others wrote Twitch off as burned, Leonid showed what happens when you rebuild the flow from the inside.

Leonid Pudov highlights: “We built ads inside the stream UI, doubled conversion rate.”

Instead of the usual Twitch ad setup, link in bio, banner nobody clicks, the mr.Booster team rolled out an in-stream gamified widget. Think: wheel spin, prizes, bonus drops, but inside the Twitch player.

The data:

• Click-to-reg.
  +23% over standard format
  
• Reg-to-dep.
  2x lift
  
• Cost-per-dep.
  Cut in half
  
• Stream watch time.
  Up 15–20%

“People were asking the streamer to reroll the wheel. It became part of the show,” Leonid said.

What killed Twitch for affiliates wasn’t the platform; it was the lazy placements. “Links in chat? Dead. Static banners? Ignored. We had to bring the ad into the content, and let users click during the hype,” said Leonid.

He broke down the three keys to making it work:

• Emotions from the streamer
  
• Gamified ad formats that reward clicks
  
• Tailored bonuses (not generic cashback nonsense)

Influence Traffic: Long Game, Real Metrics

If there’s one throughline across all three speakers, it’s that influence traffic isn’t soft. When done right, it’s just as measurable as media buying, just as scalable, and way more brand-safe.

What defines good influence traffic:

• Clean funnels.
  No fake promise-to-dep hand-holding.
  
• Legit creators.
  Not paid actors or farmed TikTok pages.
  
• Retarget-free LTV.
  Users come back because they want to!
  
• Performance-first mindset with actual creative strategy.

Just numbers, engagement, and conversion – all with brand lift.

Conclusion

In a world full of fake stats, hype dashboards, and recycled creatives, influence done right stands out and sticks. Whether you’re a brand, a product owner, or a traffic buyer, you can’t afford to sleep on it.

To stay aware of industry trends, subscribe to the Peaky Ads YouTube channel for full interviews and podcasts from the teams pushing performance marketing forward. Reach out to our team to boost your efforts to the moon: we don’t chase trends – we scale them!

Сообщение How to Work with Influencer Traffic: Cases from Riddick’s Yerevan Meetup появились сначала на Peaky Ads Agency.

This article by Peaky Ads provides a complete breakdown of Mikael’s insights: how a game provider operates, how you can plug into their ecosystem as an affiliate or media buyer, and how real case studies prove the value of working directly with the product side.

What is a game provider and why should affiliates care?

Galaxsys is a game developer behind titles like Plinko, Aviator, and Chicken Road. Mikael’s team is responsible for B2B integrations with casinos, co-branded campaigns, creative distribution, and community engagement.

“Most affiliates don’t fully understand how the relationship between a web and a provider works. But it can be a huge win for both sides,” Mikael explains.

Unlike affiliates, who profit mainly from bringing in deposits or players, game providers earn only when a player spends money in their games. Their share is typically around 5–10% of GGR (Gross Gaming Revenue), while affiliates can earn Rev Shares up to 70%.

“You bring in a $100 deposit — $50 of that might go to you directly. Us? We get maybe $10, and only if the player plays our titles,” he adds.

Why should affiliates work with game providers?

The industry’s common myth is that working with providers wastes time because “they don’t pay for traffic.” Mikael is here to debunk that.

He argues that game providers can be valuable long-term partners, offering affiliates a wide range of support:

• Creative materials
  
• Retargeting mechanics
  
• Budget co-sponsorship for influence and brand campaigns
  
• Direct introductions to top-performing casinos

“A lot of the time, we don’t even know that affiliates are sending traffic to our games. But if you reach out, we can help you do it better,” Mikael says.

Real example: Creative collaboration that converts

One of the most effective collaborations Galaxsys has run is with Pin-Up. Together, they launched multiple creative and product campaigns, from custom game builds to retargeting flows that brought players back to the tables.

Turning the Hamster trend into casino traffic

When the Hamster Combat game on Telegram went viral, Galaxsys and Pin-Up launched their arcade-style spin-off built around Plinko mechanics. The game leveraged the trend and pulled in massive numbers:

• 150,000 new players in the first month
  
• Full influencer and affiliate participation
  
• VIP party activation in Amsterdam to keep partners engaged

“The team at Pin-Up told us later that the party helped them retain their top affiliates,” Mikael shares.

Retargeting inside the game environment

Galaxsys also helped Pin-Up run a brilliant retargeting campaign using in-game pixel data. 

How it worked

• Galaxsys integrated a pixel into their games.
  
• They passed behavioral data to Pin-Up.
  
• Pin-Up then retargeted those players with personalized offers.

Results

• +40% increase in bets placed
  
• +30% boost in total wagered volume

“If you run your casino or have the infrastructure to use this setup — we already know it works,” Mikael says.

How a game provider supports the funnel

Game providers aren’t just code shops — they’re full-stack partners with assets that can support multiple stages of your conversion funnel. 

Here’s how Galaxsys collaborates with partners.

Influence and awareness campaigns

Galaxsys actively co-funds influencer streams and branded campaigns.

“If you’re working with a streamer — great. Have them play our titles, and we’ll top up your media budget,” says Mikael.

This helps scale early-stage acquisition and boosts player trust through recognizable games.

Custom game development

Galaxsys has delivered custom-branded versions of its core games or even full reskins when a trend or cultural moment has called for it.

“See a viral moment in your GEO? Come to us. We can reskin fast and test the concept together,” highlights Mikael.

SEO sites built by affiliates, powered by provider data

Galaxsys doesn’t have a dedicated SEO department, but they have first-party user data at scale. That allows SEO-based affiliates to build authority sites with real traction.

Games as a traffic channel

For Mikael and his team, games aren’t just content but acquisition funnels.

That includes:

• Streaming-driven interest and push traffic
  
• In-game triggers that connect to Telegram bots (even in gray/black-hat flows)
  
• Virality through visual mechanics and behavior-driven engagement
  
• Familiarity and gameplay repetition that increases LTV

“Tower Rush, for example, runs on RNG. But the player feels like they can beat the timing. That feeling is what keeps them engaged,” Mikael points out.Galaxsys runs performance campaigns around Tower Rush in Venezuela, bringing in over 10,000 new players monthly.

Why don’t affiliates cooperate with game providers more often?

Mikael admits there are internal blockers to affiliate collaboration. Most of Galaxsys’ resources go toward product, not traffic. Teams focus on game development, casino partnerships, and tournament mechanics, not affiliate management.

There’s also a broader industry assumption that game providers only matter for branding, not performance. That’s simply incorrect.

“People treat us like a YouTube funnel — great visuals, but not built for performance. That’s just not true,” Mikael points out.

5 ways affiliates can work with game providers today

Let’s see on the Galaxsys example what a game provider offers to affiliate teams to explore deeper collaboration:

1. Influencer campaigns.
   Co-branded drops, budget sharing, campaign support, and viral hooks.
   
2. Creative assets and data.
   Ready-made creatives plus performance data for retargeting, optimization, and testing.
   
3. Custom game skins.
   Reskin games to fit your market, theme, or trend — fast.
   
4. Access to GGR and player behavior data.
   Use Galaxsys data to build intelligent segmentation and retarget flows.
   
5. Casino network access.
   Galaxsys is integrated with over 1,000 casinos, meaning you can test offers across multiple brands with one product.

Conclusion

Working with a game provider isn’t just about supporting their brand — it’s a strategic entry point into sustainable, diversified funnel structures.

As Mikael Poghosyan put it, “We don’t just make games. We build products you can monetize. And we want to do it together.”

Want more insights like this? Subscribe to the Peaky Ads YouTube channel for deep-dive interviews from Riddick’s Yerevan Meetup and other useful podcasts, explore our blog for tested strategies, or get in touch to start building your performance stack — powered by real marketing professionals.

Сообщение How to Work with a Game Provider in Affiliate Marketing? появились сначала на Peaky Ads Agency.