According to StatusLabs, 95% of consumers believe companies that have a good reputation online, what’s more, TrustPilot claims that users believe online reputation of a corporation to be the first factor they pay attention to.
All the facts prove that company reputation management is a crucial factor that needs to be monitored by website owners.
Look for the most necessary tips to company brand reputation must haves by Peaky Ads team in the article and boost the amount of clients you receive daily!
What is online reputation management?
Company online reputation management (also known as ORM) involves managing and influencing the perception of your business online. It means countering negative opinions with positive ones.
The concept often includes responding to negative reviews, pushing down negative search results, and correcting incorrect information about your business.
While ORM shares some similarities with digital PR, its main focus is to protect your reputation rather than build a positive brand image.
Is online reputation management the same as SEO?
Even understanding company reputation definition, some still mistake it with SEO. What’s the difference?
SEO, or Search Engine Optimization, is not just about trying to increase the number of visitors but also enhancing the quality of visitors coming to your website through organic results.
Online Reputation Management is the process by which you control the online storyline about you or your company. That means strategizing to make sure that when people search, they get content that is accurate, helpful, and beneficial for informed choices.
The main difference between SEO and ORM is that while the former focuses on visibility in search, the latter is more about shaping and creating better public perception.
How is online reputation monitoring done?
So, how to check out a company reputation efficiently?
1. Check your reputation on various sites and social media.
Start by routinely searching online for feedback about your brand. You can use tools like automated reputation managers to track mentions, reviews, and comments on social media. This tool pulls ratings and reviews from across the web into one dashboard where you can keep track of it all and quickly respond to both positive and negative feedback.
2. Analyze feedback and public perception.
It is not enough to collect the feedback, an owner needs to know the sentiment of the comments.
Are customers happy with your products, or do certain issues keep cropping up? This is made simpler through AI tools that show essential feedback for helping customers make better purchasing decisions.
3. Create a reputation management strategy.
Devise a strategy for addressing negative reviews while encouraging positive content. The focus of this should be on the improvement of your brand image and the resolution of issues in an articulate manner.
Develop guidelines on how to respond to reviews, including:
- How will you handle negative comments?
- What is your strategy in case of an online crisis?
- How will you develop and publish positive content?
- What KPIs will you use to measure improved reputation?
4. Take action.
Engage with customers by responding to reviews — thank them for positive feedback and address concerns from negative comments. Share quality content that reflects your brand values and interact with your audience on social media to demonstrate your commitment to their opinions.
Once you start collecting reviews, try AI-generated summaries analyzing customer sentiment to highlighting where to improve. Get higher star ratings in Google Ads to give more visibility for your brand and may even lower ad costs.
5. Measure results.
Finally, measure the success of your reputation management efforts. Use the analytics tools to monitor the degree of engagement and review performance. Are more customers leaving positive reviews? Is your social media engagement on the rise? Adjust your strategies based on these insights for improved outcomes.
What are the benefits of online reputation monitoring?
Is managing company reputation actually worth the time and efforts? Peaky Ads team has made a list of pros of the monitoring a company image and reputation online.
6 pros of company reputation monitoring
1. Builds trust and credibility
Positive reviews build on your brand’s reliability, attracting new customers and retaining old customers, which reinforces your commitment to quality.
2. Improves search engine rankings
A strong online reputation increases your visibility in search results, making it so much easier to be found by both customers and prospective employees.
3. Raises brand awareness
Efficient reputation management improves your brand’s visibility across all digital channels by creating an unforgettable identity to fuel growth.
4. Creates stronger customer relationships
Engaging with customer feedback, both positive and negative, helps demonstrate to customers that their opinions are valued and can often turn unhappy customers into your most loyal advocates.
5. Provides competitive advantage
A good online reputation differentiates your website in competitive niches and attracts customers and employees alike who would want to work with reputable brands.
6. Helps in crisis management
Online reputation management helps resolve challenges much faster. With this, you can address negative reviews professionally to regain the confidence of your customers.
Now that you know why website owners need to manage company reputation timely, it’s high time to see how to do it.
What are online reputation monitoring tools?
If you’re looking for tools to enhance company’s reputation online, it’s crucial to understand that there are many different tools on the market that answer to different requests.
We’ve compiled a top five of most popular tools:
Google Alerts
Google Alerts is the free service that sends you notifications every time your predefined topics, for instance, your brand name appear in Google Search.
Brand24
Brand24 lets you monitor online conversations across multiple channels, from social media to podcasts. It uses AI to analyze and create reports that help you understand customer satisfaction and address negative feedback in no time.
Hootsuite
An all-in-one social media management tool that makes it easy to listen to what’s being said about your brand online and manage your reputation by responding to messages from one place.
Trustpilot
Trustpilot is a review platform to help build trust by showcasing customer feedback on your website. It collects reviews in an easy-to-use dashboard, giving you insights into customer sentiment so you can quickly address issues and encourage more positive experiences.
ReviewTrackers
ReviewTrackers streamlines reviews from major platforms like Google, Facebook, and TripAdvisor into one convenient hub for keeping track of customer feedback.
These basic tools will give you insights how to improve company reputation easily and really fast, yet there are many more on the market that you can explore!
How to take your online reputation monitoring to the next level?
Finally, Peaky Ads team has made a list of principles to follow that actually answers the question “how to build company reputation”?
Best ways to increase company reputation
1. Remember about honesty and transparency.
Admit when products or services are wrong. Customers love authenticity, and therefore, it is important to apologize and show what one is doing to improve the situation.
2. Take complaints public.
Rather than deleting negative comments from social media, take time to respond to them. This shows accountability and may favorably impact the way the public perceives your drawbacks.
3. Engage with users.
Share fun yet useful content, create discussion topics, run contests. Build a loyal following for your brand.
4. Create positive content.
When balancing negative reviews and press, build a cadence of publishing positive content about your brand in the form of blog posts, videos, and quality PR to highlight the bright spots.
5. Collaborate with earned media.
Placements in reputable publications via articles, opinion editorials, and interviews will help push down negative content in search results.
6. Set clear goals.
Approach ORM with clear goals in mind. Whether it be increased positive reviews or response times, establish metrics to measure performance for the set objectives.
7. Leverage social media for brand awareness.
Promote your product through social platforms thoughtfully to improve your brand’s reputation and ultimately drive more sales.
By doing all this, companies can better manage their online reputation to engender trust and loyalty in their customers and reduce the sting of negative feedback.
Conclusion
Make sure to use this essential info by Peaky Ads to increase your company’s reputation online, this can actually boost your sales and customers’ loyalty greatly.
Don’t hesitate to contact Peaky Ads to get even more useful insights on enhancing your brand imahe and leveraging your profits!
